LIBR 539L (1)

BUSINESS ONLINE RESEARCH

PREREQUISITES:

MLIS and Dual MAS/MLIS: Completion of MLIS Core or permission of SLAIS Graduate Advisor

MAS: completion of MAS core and permission of the SLAIS Graduate Adviser

GOAL: This course will provide practical application of performing business research from a wide selection of premium (fee-based) online sources.

OBJECTIVES:

Upon completion of this course, students will be able to:

  • understand common business terminologies used in business research
  • construct online search strategies
  • perform online research on companies, industries, specialized subjects and people

CONTENT:

  • Discuss the role and growth of online research in business environment, including free versus premium online sources
  • Identify and discuss differences and similarities between business online sources
  • Compare and contrast search commands/languages of top business online sources
  • Practice advanced business online research techniques